THE WHAT? Beiersdorf has donated €1 million to the affected flood region in Europe, including Germany, Austria, Belgium and the Netherlands.
THE DETAILS The personal care giant is aiming to help provide rapid support to those affected by the storms, with the money going to the German Red Cross (DRK) as well as the respective national societies of the Red Cross in Benelux, and the German Life Saving Association (DLRG).
Vincent Warnery, Chairman of the Executive Board at Beiersdorf, said, “Stunned and deeply saddened, we witnessed the incredible damage caused by the storms in the individual regions over the past few days. Our thoughts are with the people who are mourning the loss of their loved ones or whose homes have been damaged and destroyed.”
The DLRG has deployed 25 water rescue teams with about 2400 rescuers. Nivea has helped to supply 100 boats to DLRG over recent years.
THE WHY? Discussing the relief effort, Warnery continued, “We have therefore decided to help quickly and unbureaucratically. Our thanks go to the many aid workers on the ground who are showing solidarity and sometimes risk their own lives to save people’s lives and fight the floods.”
Executive Board Member for Human Resources, Zhengrong Liu, adds: “Many of our employees have signaled that they would also like to support the people affected in the storm regions. Solidarity and mutual support are deeply rooted in Beiersdorf’s values. We will offer our employees an uncomplicated way to donate in the next few days.”