As part of an ongoing reorganisation of its management, Beiersdorf France has appointed a new Supply Chain Director, according to a report published by European Supermarket Magazine.

Flore Maynard will assume the role of Directrice Supply Chain, responsible for developing ‘an innovative and flexible supply chain’ as well as continuing her position on Beiersdorf France’s Executive Committee.

“In a market that is becoming more and more complex in terms of product offerings and distribution channels in a global context, I am convinced that supply chains are more than ever before essential for growth,” Maynard said in a statement.

Maynard joined Beiersdorf in May this year from L’Oréal, where she has held a number of positions in the logistics field in both the US and France, most recently Director of Supply Chain for the Armani, Biotherm and Helena Rubenstein brands.