THE WHAT? Beiersdorf has acquired an equity stake in UK-based Salford Valve Company, an engineering company developing aerosol valves for use with ecologically sustainable propellants.
THE DETAILS The investment was made by the company’s venture capital arm, Oscar&Paul.
“Our partnership with Salvalco provides significant potential to foster more eco-friendly aerosol innovations – across the global aerosol category as well as within the Beiersdorf portfolio,” said Michael Becker, Head of Global Packaging Research and Development at Beiersdorf.
Ascan Voswinckel, Head of OSCAR&PAUL Beiersdorf Venture Capital, added: “Salvalco is an exciting investment and fits with our recently extended corporate sustainability ambitions for a carbon positive future. In these very challenging times, we are particularly committed to investing in visionary and innovative companies. We are looking forward to supporting Salvalco in its progress and applying Beiersdorf’s industry expertise in order to make a positive impact.”
THE WHY? The deal is in line with Beiersdorf’s sustainability agenda, strengthening its footprint in sustainable packaging solutions, and it’s hoped that the partnership will drive sustainable aerosol within the manufacturer of Nivea’s own portfolio and the wider industry.