Beiersdorf has announced the imminent launch of its first new brand in more than 30 years. The manufacturer of Nivea’s new business unit, Oscar & Paul, will debut its Skin Stories brand at the end of this month.
Skin Stories – Performance Cosmetics was developed to provide a care system for tattooed skin, targeting the one in five Germans who sport a tattoo. The line comprises four products, including a sun screen stick, body lotion, defining serum and repair balm. containing a combination of active ingredients collectively known as Inkguard-Technology. The range will be sold in retail stores and selected tattoo parlours.
“Tattoos are becoming more and more popular and have long since ceased to be a symbol of rebellion. They are now a personal accessory. But few people know how to look after tattoos properly,” says Hauke Voß, Director of Oscar & Paul – Corporate Indie Brands.
“As tattooing is not an occupation that requires official training, there is no standard means of acquiring expertise in the field of dermatology, even though precisely this expertise would further improve the art of tattooing,” added Voß. “Which is why, in addition to product development, Skin Stories established the Expert Circle, the first think tank for modern-day tattooing. This will now bring various disciplines in the fields of skin research and tattooing craftsmanship together.”