THE WHAT? Beiersdorf has named Florian Wolfram as its new General Manager, Beiersdorf Canada.
THE DETAILS In his new role, Wolfram reports to Mauricio Valdes, General Manager, North America and will be responsible for the Canadian business.
Wolfram will be responsible for leading Canada’s Leadership Team and become a member of the North America Leadership Team.
The new GM succeeds Florian Guillaume de Vitton, who has been with Beiersdorf since 2004.
THE WHY? Mauricio Valdes, General Manager, Beiersdorf North America, says, “Florian is a respected leader within Beiersdorf with a proven track record. He is well positioned to tackle the challenges and continue building on the success of our Canadian business.”