THE WHAT? Beiersdorf-owned Nivea has relaunched its female and universal shower gels as climate-friendler versions, which will be rolled out this year.
THE DETAILS The products will have a significant reduction in CO2 emissions at production sites and throughout the value chain, as well as the neutralization of the remaining CO2 emissions of the sustainably improved products.
According to Sabine Schulz, Formula Development, Body Cleansing, the new Nivea bottle is made from at least 96 percent recycled plastic, and is 26 percent lighter than before allowing for the reduction of packaging-related CO2 emissions by 32 percent.
She says, “All formulas are microplastic-free¹ and up to 99% biodegradable. Additionally, the new pH skin neutral formulas contain skin essential vitamins C & E and precious oil.”
THE WHY? The products are said to demonstrate a ‘truly circular application of PCR’ by following the packaging in its end-of-life phase.
Orkun Kaymakci, Packaging Development, Plastics Technology, said, “Our hope is that this sets an example for the packaging industry and others will follow the same circularity approach.”