Beiersdorf returns to pre-pandemic glory with H1 2021 growth

Beiersdorf returns to pre-pandemic glory with H1 2021 growth

THE WHAT? Beiersdorf has returned to pre-pandemic glory with sales in the six months ending 30th June growing 16.2 percent in organic terms to 3.87 billion euro.

THE DETAILS The Nivea-maker results were bolstered by the consumer segment, which reported sales growth of 13.6% in the first half. Nivea achieved a 9.1 percent YOY increase in organic sales, with strong growth in the body and face care categories. 

Eucerin and Aquaphor also continued its sales uptick, with an organic sales growth of 22.1 percent, while premium brand La Prairie bounced back from the effects of COVID-19 with YOY growth of 41 percent. 

Beiersdorf announced China as a major growth driver for the company, which according to a press release, was “largely driven by the expansion of Beiersdorf’s digital presence by opening dedicated online shops on Alibaba’s Tmall, the country’s largest e-commerce platform, giving further boost to its brands’ online footprint in China.”

The company’s Coppertone brand reported double digit growth in the second quarter, while C.A.R.E. +, the company’s strategy to focus on premium skin care and evolve its digital expansion, remains ‘a strategic roadmap to the future’ 

THE WHY? Talking about the growth, Vincent Warnery, Chief Executive Officer of Beiersdorf, said in a statement, “We successfully managed to improve both sales and profitability compared to last year’s first half — despite still volatile market conditions.
“We will further accelerate the C.A.R.E.+ strategy: By tapping new business areas, by further driving profitability and by fostering the digital transformation of Beiersdorf and our industry.”