Beiersdorf strengthens its position in North America with Coppertone acquisition

Beiersdorf strengthens its position in North America with Coppertone acquisition

Beiersdorf has acquired U.S. suncare brand Coppertone in a $550 million deal, a move that will strengthen the German personal care giant’s position in the North America market.

As part of the deal Beiersdorf will acquire the intellectual property rights of the Coppertone business, a production plant in Cleveland, Tennessee, as well as keep on some 450 employees.

The company was advised in the deal by international law firm Freshfields, with the transaction being subject to antitrust approval in all relevant areas.

Beiersdorf Chief Executive Stefan de Loecker said, “We are convinced that Coppertone and its team will add complementary expertise to our leading brand portfolio and significantly strengthen our position particularly in the U.S.”

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