THE WHAT?  Beiersdorf selects OMD as its exclusive media agency and transformation collaborator for Europe and North America.

THE DETAILS   In a move to embrace a contemporary media operational paradigm, Beiersdorf has tapped OMD to be its singular media agency in Europe and North America and to advise on global media strategies. This revamped agency and operational model is poised to streamline the setup, centralising around digital know-how, data analytics, and technological prowess.

THE WHY? By adopting this new agency structure and media operational approach, Beiersdorf aims to bolster efficiency, emphasising digital expertise, data-driven insights, and technological integration.