THE WHAT? Beiersdorf has entered into a partnership with global nonprofit organization Ashoka, in an attempt to help social entrepreneurs fight the consequences of the pandemic.
THE DETAILS? As part of its Care Beyond Skin initiative, Beiersdorf is working with specific organizations to ‘provide sustainable medium- and long-term support to vulnerable communities who have been hit particularly hard by COVID-19.’
Stefan De Loecker, Chief Executive Officer of Beiersdorf, said, “Entrepreneurship and innovation are embedded in our company DNA – and they are also the idea driving Ashoka. Ashoka is seeking to tackle the world’s social issues with the ideas of individual citizens that can be scaled up to a broader level.”
As part of the partnership, Beiersdorf is donating funds to help Ashoka expand its Changemakers United initiative. A digital program launched in April, it aims to support and promote social entrepreneurs whose ideas and ventures aim specifically at reducing the impact of the COVID-19 pandemic.
Beiersdorf will also offer additional funding to selected social entrepreneurs in Ashoka’s network, enabling specifically innovative projects.
THE WHY? The company stated it had chosen Ashoka due to innovators with a social mission being ‘vital first responders to the COVID-19 crisis and uniquely positioned to pioneer a new approach for today’s change leaders and governments.’
De Loecker continued, “The aim of our collaboration is to fund innovative solutions that tackle the socioeconomic consequences of the COVID-19 pandemic. We want to foster positive change and provide our support across the countries and regions that need it most.”