THE WHAT? Beiersdorf has notified the Tennessee Department of Labor and Workforce Development that it will be closing its Coppertone plant in Cleveland, Tennessee, resulting in permanent layoffs for all staff, according to a report published by Powder & Bulk Solids.
THE DETAILS Coppertone, acquired by Beiersdorf in 2019, will see production outsourced to a third-party manufacturer. The redundancies will be complete by September 29, 2021, according to the WARN notice.
THE WHY? Alvaro Alonso, General Manager for Beiersdorf North America said in a statement, reported by multiple news outlets, “Our thorough analysis showed clearly that the costs to retrofit the Cleveland facility to the infrastructure, processing and logistics requirements of other Beiersdorf products were simply too high.”