Hair extension brand Bellami Hair has announced the acquisition of Mirabella Cosmetics and Lipland, a move which will help expand the company’s portfolio.

Most famous for its range of hair extensions, the recent acquisitions will allow the brand to develop its product range, sales distribution channels and management team.

Indeed alongside the acquisitions the company has appointed John Maly as CEO and Michael Zemetra as CFO and CIO.

The new move pushes Bellami into the professional cosmetic industry and has expanded its range to over 1400 salons and beauty suppliers around the world.

Speaking of the appointments, Julius Salerno, Bellami’s co-founder, Chairman and Chief Marketing Officer, told Modern Salon, “We are very excited to have John and Mike join the Bellami team. John is the perfect leader and culture fit to manage the next stage of product and growth at Bellami and the combination of John and Mike’s experience in managing and scaling businesses will be a catalyst in Bellami’s pursuit of becoming one of the leading beauty brands in the world.”

The company will also be investing in digital in the coming years. Says Zemetra, “Bellami’s digital growth over the past two years is extraordinary. Over the near term, we will be investing in and building out world-class processes, systems and controls, which in turn will allow us expand and grow into new markets and channels more rapidly. Throughout this process, Bellami’s customer satisfaction will remain our number one focus. Today, our customer satisfaction is at industry highs, according to third party measurements such as Net Promoter Scores (NPS). I’m working to ensure that Bellami’s customers continue to be fully satisfied with each product and experience.”