Benefit – Company Profile

Benefit – Company Profile

www.lvmh.com

22 Avenue Montaigne

PARIS

75008

FRANCE

PROFILE:
Benefit is a subsidiary of luxury goods company LVMH. LVMH has approximately 70 brands and over 3950 stores worldwide. Founded in the mid 1970s, Benefit is distributed in 45 countries and has counters in department stores such as Sephora, Boots and Debenhams.

CHAIRMAN/CEO: Bernard Arnault
CFO: Jean-Jacques Guiony

BRAND RANKING:

2019 20
2018 22

COMMENT:
Only entering the brand value list in 2018, Benefit is identified by its bold names and quirky packaging and has hero products such as Benetint and bronzing powder Hoola. The cosmetics brand has highlighted the importance it places on influencer marketing by launching a new in-house agency in February 2019. Could the results of this move help boost its ranking next year?

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