Benefit names former Netflix exec CEO

Benefit names former Netflix exec CEO

LVMH-owned Benefit has announced the appointment of Christie Fleischer as CEO, according to a report published by WWD.

Fleischer joins the prestige make-up brand from Netflix where she was Head of Global Consumer Products overseeing retail and licensee partnerships, experiential events, publishing, interactive games and merchandising. Prior to Netflix, Fleischer worked at Disney in a similar role.

“Christie is a natural leader,” commented Chris de Lapuente, Chairman and CEO of LVMH’s Perfumes and Cosmetics unit. “She has a broad and diverse range of assignments and tremendous leadership experience both from Netflix and Disney. I am certain that she will be a fantastic match with the Benefit culture and will lead the brand to even greater heights.”

“I am incredibly excited to join Benefit, a strong global brand with quality prodicts and services and a unique positioning that remains connected to its origin while being relevant today,” added Fleischer, per WWD. “I look forward to working with the team to continue to innovate in this dynamic industry while showing that laughter is the best cosmetic.”

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