Bioré – Company Profile

Bioré – Company Profile

www.kao.com

ADDRESS:
14-10, Nihonbashi Kayabacho 1-chome,
Chuo-ku,
Tokyo
103-8210 Japan

PROFILE:
The Biore brand specializes in deep cleansing products and operates globally in the personal care market, sold in more than 70 countries worldwide. Within the product range there are cleansers, make-up removers, UV protection, pore packs and shower creams.

CEO: Michitaka Sawada
Senior VP of Global Finance & Accounting: Kenichi Yamauchi

BRAND RANKING:
2019 – 36
2018 – 38
2017 – 37

COMMENT:
Rising two places from last year, the Kao-owned cleansing brand is on the up. Perhaps this is due to a resurfaced interview with the Duchess of Sussex, Meghan Markle, in 2019, who waxed lyrical about the efficacy of its $8 cleansing cloths. A sure-fire brand value advertisement if ever there was one.

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