Black Friday 2021: Store traffic up on 2020 but shoppers spread spend

Black Friday 2021: Store traffic up on 2020 but shoppers spread spend

THE WHAT? As America’s biggest shopping event of the year wraps up for another 12 months, it appears that shoppers have been tempted back into bricks and mortar locations; store traffic was up 48 percent on 2020 levels, according to a report published by Bloomberg quoting Sensormatic Solutions.

THE DETAILS However, visits to physical shops are still some way below pre-pandemic levels, down 28 percent on 2019.

Online spending totalled US$8.9 billion, at the bottom of the forecasted bracket and marginally down on last year’s US$9 billion.   

THE WHY? The lower traffic and spend was attributed to the fact that many retailers offered their promotions for longer periods, extending the festival from a single day to several, and consumers have shifted their spending to earlier in the season in a bid to avoid shortages caused by the ongoing supply chain disruption.

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