THE WHAT? AmorePacific-owned Sulwhasoo has named BlackPink member, Rose as Global Ambassador, according to a report published by Marketing Interactive. The K-pop star will appear in the brand’s #SulwhasooRebloom campaign.

THE DETAILS The campaign is designed to chart Sulwhasoo’s brand journey and identity and centers around two films. The brand is also launching a limited edition First Care Activating Serum inspoired by White Porcelain from the Josseon Dynasty.

THE WHY? Rose told Marketing Interactive, “It is an honour for me to join Sulwhasoo as [its] global ambassador of the products which not only my mom but also [I] have been using for a long time.”