The creator of one of India’s most popular beauty brands, Lakme, is set to re-enter the make-up market after an 18-year hiatus. The Tata Group, who sold its interest in Lakme to Hindustan Unilever in 1998, has launched a new brand, Studiowest, to be sold exclusively in its Trent-owned Westside stores.

“Westside has always had its own range of labels but there have been a few areas where we didn’t have a direct presence, for instance cosmetics. So, we wanted to have our own range of cosmetics. We do retail third party brands but we wanted to explore whether we can have our own label,” a Tata Executive told The Economic Times.

Fellow Tata Group company Titan’s Skinn label, launched in 2013, is also rumored to be considering a move into the Rs2,500 crore make-up segment, a lucrative sector with year-on-year growth of 20 percent.