THE WHAT? Mindbody and Blo Blow dry Bar have executed a global agreement, which will see the experience technology platform used throughout the world’s largest blow dry bar franchise’s 130 locations worldwide.
THE DETAILS The roll-out across all locations will create a uniform experience for clients.
“Blo revolutionized the North American beauty market as the first to introduce the Blow Dry Bar concept and remains an undisputable market leader,” said Josh McCarter, CEO of Mindbody. “We are proud to carry on our long-standing relationship with Blo as the brand’s innovative strategy, consumer offerings and reputation continue to escalate across the globe.”
THE WHY? Utilizing Mindbody’s technology across all locations brings consistency across the brand for franchisees, consumers and employees, the company said in a statement. Vanessa Yakobson, CEO of Blo Blow Dry Bar, commented, “When simultaneously franchising over 130 locations that are servicing thousands of consumers, it is crucial to offer a cohesive experience across the brand. We are thrilled to work with Mindbody as their technology continues to serve as our reliable solution to offer uniformity for both employees and consumers.”