Blog

Almighty Amazon: the e-tailer taking on the world

Almighty Amazon: the e-tailer taking on the world

Picture the scene. I’m looking for that perfect lip gloss online, I research, scroll, and research some more. Then I find it. The one. Yet the dreaded notification; ‘delivery between 3 – 7 days’ pops up and I, of course, leave the site and promptly find the cheapest...

CLICK HERE
Subscribe now: beauty boxes – boom or bubble?

Subscribe now: beauty boxes – boom or bubble?

For the last year, a slew of troubling headlines suggested the end was nigh for the beauty subscription industry: Memebox ceased trading in actual products in May, and instead became a K-beauty recommendation hub, Birchbox battled funding problems and cut 15 percent...

CLICK HERE
The vagina monologues

The vagina monologues

Vaginas are having a moment. That’s right, you heard me correctly. Vaginas. Long since Charlotte from Sex and the City brought the V word into the public forum – when hers was diagnosed on the hit show as being ‘depressed’ – vaginas are back in the spotlight, with...

CLICK HERE
Our not-so perfect Instagram lives

Our not-so perfect Instagram lives

I will hold my hands up and say it. My name is Louise Prance Miles and I’m an addict. An Instagram addict that is. As soon as one of my children wake me up at some ungodly hour, I log on. I need my fix that instantly. I scroll through the pages (and pages) of posts by...

CLICK HERE
Ethical beauty: can you judge a brand by its owner?

Ethical beauty: can you judge a brand by its owner?

As Brazil’s Natura was announced as the future owner of The Body Shop, the response from commentators can pretty much be summed up as ‘that figures’ (as long as we’re talking corporate fit and not about the whopping €1 billion price tag, of course) – for these two...

CLICK HERE
Augmented cosmetics: the only way is up

Augmented cosmetics: the only way is up

OK own up, who’s had a sneaky try of a Snapchat filter? What did you go for? The classic dog option? A sponsored number? Or perhaps my personal favourite, the ‘pretty’ filter (if you know, you know). In fact, I’ll hold my hands up and say I’ve been known to add this...

CLICK HERE
The K Beauty bubble – sink or swim?

The K Beauty bubble – sink or swim?

A while back I wrote a post about the growing K Beauty trend. With consumer appetite for all things Korean at an all-time high, I touched upon the reasons for its success. Novelty packaging luring in the West, a natural approach to skincare and product efficacy were...

CLICK HERE
What L’Oréal did next…

What L’Oréal did next…

Some time ago I wrote a blog post regarding the leadership prowess beauty giant L’Oréal holds within the digital market. From its seemingly endless ability to stay ahead of the digital game, keep its finger on the social media – and in turn millennial – pulse, and its...

CLICK HERE
British Vogue: a turning tide

British Vogue: a turning tide

It’s the announcement every hungry fashion-editor has been waiting for; after 25 years at the helm of British Vogue, Alexandra Schulman, the longest serving Editor-in-Chief in the magazine’s history, is due to step down from her role. Cue a flurry of news stories...

CLICK HERE
A chip off the old block

A chip off the old block

We all know celebrity sells. That’s no new news. Victoria Beckham puts her name to a branded range by Estée Lauder – it sells. Rihanna launches a new fragrance – it sells. But what about if you’re famous for being famous? Or, in this case, famous for being, well, the...

CLICK HERE
Let’s hear it for the boys

Let’s hear it for the boys

Back in my younger, headier beauty journalism days, the world of male grooming was a faint little dot on the very large and dominating cosmetics world. Sure, there were men-specific lines, there was the odd company launching a dedicated male brand here and there, but...

CLICK HERE
The mobile beauty boom

The mobile beauty boom

It’s no secret that we’re an on-the-go society. Over the past decade or so, the 24/7 lifestyle adopted by many has seen an explosion, with consumers wanting their necessities when they want them, and, more interestingly, where they want them. And there is no more...

CLICK HERE
It’s what’s on the inside that counts…

It’s what’s on the inside that counts…

OK, so I know we’re not quite ringing in the New Year just yet, but I’ve been furiously thinking of resolutions that I can stick to in 2017. Every year, at the stroke of midnight, I’m one of those people that reel off a list of amendments I’m going to make to my life...

CLICK HERE
The Kardasian kraze: how to get it right

The Kardasian kraze: how to get it right

It’s no secret how the Kardashian’s entered the spotlight all those years ago (and if you don’t know, don’t google it at work), so it’s all the more surprising how their brand has sky rocketed to the stratospheric heights it has. First came the reality TV show,...

CLICK HERE
Our #PledgeToBeReal

Our #PledgeToBeReal

In a week where it seems the world has truly lost its mind (yes, I’m talking about Trump), the new campaign Be Real Pledge, led by Dove, is a breath of fresh air amongst the negativity and previous misogynistic comments that have come from the President-elect....

CLICK HERE
Vloggers go viral

Vloggers go viral

Snapchat has been getting a lot of air time of late. And for good reason. It’s one of the most used social media channels of the group and has been harnessed by many brands to channel their power over young and influential millennial consumers. Indeed, it goes hand in...

CLICK HERE
Sustainability: Green is the new black

Sustainability: Green is the new black

Unilever’s got big plans for it, IFF and L’Oréal aren’t showing any signs of slowing down on it, Croda is receiving awards for it, and it’s the trend with more staying power than Chanel No5. What am I talking about? Sustainability of course. Sustainability in all its...

CLICK HERE
Charity: ‘Noone has ever become poor from giving’

Charity: ‘Noone has ever become poor from giving’

I won’t lie, I’m a sucker for a promotion. And I like a browse. Clothes, shoes, home interior, men (just kidding Hubby). Some, I’ll admit, would call me an advertiser’s dream. So imagine my utter delight when I while away some baby-free hours (minutes) perusing the...

CLICK HERE
Generation M: Reaching millennial Muslims

Generation M: Reaching millennial Muslims

This week Dubai hit the headlines. The city has been voted one of the top tourist destinations for Muslim travellers and, in a bid to top the charts, it’s stepping up its halal tourism efforts, not to mention its status as a manufacturing and distribution center for...

CLICK HERE
L’Oréal: The digital untouchable?

L’Oréal: The digital untouchable?

We’ve spoken before of digital innovators and disrupters, but who is at the top of the game? After extensive research for this news site, it’s pretty clear to see that L’Oreal is coming out as a front runner. But why is this beauty powerhouse such a clear head and...

CLICK HERE
Product sampling: the ‘next big thing’?

Product sampling: the ‘next big thing’?

I enter the department store and instantly get a waft of luxurious perfume. I navigate myself around the endless fragrances until I find my scent of choice and fill my boots from the sample on the stand. Next, I head over to the beauty department and marvel at the...

CLICK HERE
Dare to bare

Dare to bare

The Video Music Awards (VMAS) once again hit the headlines this week; who was wearing what, who kissed who, Kanye West (yawn - seriously, who gives that guy a stage?), and, this year, Alicia Keys.  Keys grabbed a plethora of column inches thanks to her decision to...

CLICK HERE

FOLLOW OUR BLOG ONLINE