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Our #PledgeToBeReal

Our #PledgeToBeReal

In a week where it seems the world has truly lost its mind (yes, I’m talking about Trump), the new campaign Be Real Pledge, led by Dove, is a breath of fresh air amongst the negativity and previous misogynistic comments that have come from the President-elect....

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Vloggers go viral

Vloggers go viral

Snapchat has been getting a lot of air time of late. And for good reason. It’s one of the most used social media channels of the group and has been harnessed by many brands to channel their power over young and influential millennial consumers. Indeed, it goes hand in...

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Sustainability: Green is the new black

Sustainability: Green is the new black

Unilever’s got big plans for it, IFF and L’Oréal aren’t showing any signs of slowing down on it, Croda is receiving awards for it, and it’s the trend with more staying power than Chanel No5. What am I talking about? Sustainability of course. Sustainability in all its...

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Charity: ‘Noone has ever become poor from giving’

Charity: ‘Noone has ever become poor from giving’

I won’t lie, I’m a sucker for a promotion. And I like a browse. Clothes, shoes, home interior, men (just kidding Hubby). Some, I’ll admit, would call me an advertiser’s dream. So imagine my utter delight when I while away some baby-free hours (minutes) perusing the...

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Generation M: Reaching millennial Muslims

Generation M: Reaching millennial Muslims

This week Dubai hit the headlines. The city has been voted one of the top tourist destinations for Muslim travellers and, in a bid to top the charts, it’s stepping up its halal tourism efforts, not to mention its status as a manufacturing and distribution center for...

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L’Oréal: The digital untouchable?

L’Oréal: The digital untouchable?

We’ve spoken before of digital innovators and disrupters, but who is at the top of the game? After extensive research for this news site, it’s pretty clear to see that L’Oreal is coming out as a front runner. But why is this beauty powerhouse such a clear head and...

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Product sampling: the ‘next big thing’?

Product sampling: the ‘next big thing’?

I enter the department store and instantly get a waft of luxurious perfume. I navigate myself around the endless fragrances until I find my scent of choice and fill my boots from the sample on the stand. Next, I head over to the beauty department and marvel at the...

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Dare to bare

Dare to bare

The Video Music Awards (VMAS) once again hit the headlines this week; who was wearing what, who kissed who, Kanye West (yawn - seriously, who gives that guy a stage?), and, this year, Alicia Keys.  Keys grabbed a plethora of column inches thanks to her decision to...

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Recycling: the new magic marketing trick?

Recycling: the new magic marketing trick?

Let’s take a breather from all the digital/social influencer talk for a week and focus on the other key driver that’s giving beauty brands a lead over competitors, and that is sustainability, or, recycling, to be more specific. I, for one, don’t go a month without...

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Digital investment takes Centre Stage

Digital investment takes Centre Stage

It’s no secret that the beauty consumer’s purchasing habits have changed. Yes, there’s still footfall in stores, but as an increasing number of buyers look to their mobile devices for reviews, vlogs, apps and news regarding the best make-up practices, digital and...

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The new nude: A breakthrough in #BeautyForAll?

The new nude: A breakthrough in #BeautyForAll?

Our industry has taken a lot of flack for the lack of provision for women of color of late. Consumers have slammed Maybelline for failing to offer its full range of foundation shades to UK consumers, despite the range being fronted by British model, and taken to...

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All Hail K-Beauty

All Hail K-Beauty

When writing the weekly news for this website, it goes without saying that, at some point, I’ll set about researching yet another story heralding the rise and rise of so called ‘K-Beauty’. And I’m sure you, as learned industry insiders, are also all too aware of the...

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Celebrity sells: or does it?

Celebrity sells: or does it?

In my early beauty journalism heyday – pre kids – there wasn’t a day that went by without myself and my fellow journo chums hotfooting it across London to the latest celebrity fragrance launch, glass of fizz in hand. And that’s not to mention the global campaigns from...

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Cosmetics and curves: one size fits all?

Cosmetics and curves: one size fits all?

An interesting piece in The New York Times ‘Why Does the Beauty Industry Ignore Curvy Models’, written by Crystal Martin gave me pause for thought this week. While – rightly – much has been written on the lack of diversity in both beauty advertising and product...

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Neutral ground: should beauty brands take sides?

Neutral ground: should beauty brands take sides?

In a week where most of Europe is still reeling from the UK referendum result, it seems an apt time to question whether beauty brands have any place in the various debates raging on any given day, at any given time around the world. Yes, politics. Can beauty brands be...

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Dear Europe: We’re sorry

Dear Europe: We’re sorry

How do I even begin to convey my feelings on the EU referendum result? Does anyone else feel like they're in the middle of a very bad dream? Scrap that; nightmare. As the mother of two young girls my heart aches for the turmoil, political upheaval and uncertain future...

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When the good turns ugly

When the good turns ugly

It seems the cosmetics industry has served up my blog post on a plate this week. If you cast your mind back just a mere seven days, you’ll remember my colleague Georgina championing the industry's marketing innovators, highlighting the best of the best campaigns of...

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A sliding scale: Let’s play marketing top trumps

A sliding scale: Let’s play marketing top trumps

Regular readers of this blog will know that I’ve hardly shied away from criticising marketing campaigns in the past. But fair’s fair – when the industry gets it right, I’ll be the first to stand up and clap. And this week, Nivea played a blinder. I’m not just...

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There’s no place like home – or is there? 

There’s no place like home – or is there? 

It’s the modern day story of David and Goliath. On one side of the ring we have the large multinationals taking up shelf space – a stash of cash and global dominance on their side – on the other side we have the homegrown talent, proving their worth through consumer...

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Iran: potential gold mine or restricted market?

Iran: potential gold mine or restricted market?

In markets as fast paced as personal care and cosmetics, eagle eyed marketers keep their finger’s to the pulse when it comes to the profitability of emerging regions and continue to drive forward with fierce entry campaigns to take a slice of the market early on. And...

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