Jakob Dascheck has been appointed Senior Vice President, Global Creative, La Mer and Bobbi Brown, having taken on the role earlier this month.

Leading Global Creative for Bobbi Brown, Dascheck will continue to report to Sandra Main, Global President, Bobbi Brown and La Mer.

As part of his new expanded role, Dascheck, who joined La Mer as Vice President, Global Creative, May 2015, will help define Bobbi Brown’s global image through creative and conceptual strategies. He will be working with the brand’s leadership team, and will be ‘driving brand equity through consumer-centric creative concepts that inspire engaging experiences across touchpoints around the world,’ according to the company.

Main said, “Jakob’s vision, passion and commitment to excellence, as well as his collaborative approach, are a great fit for the Bobbi Brown brand. He brings vast digital expertise along with an elevated sensibility that will allow him express the brand’s DNA in a more relevant and modern way across the entire consumer journey.”