THE WHAT? Following her departure from her eponymous Lauder-owned brand, make-up artist Bobbi Brown has announced the launch of a new venture. Jones Road is Brown’s first foray into cosmetics since she quit her namesake brand in October, 2016.

THE DETAILS Jones Road is said to distil Brown’s expertise into a collection of clean, high-grade formulations designed to recreate a natural glow.

The range spans the full gamut of make-up from lip gloss to eye shadows and pencils, mascara and hero product, Miracle Balm, a light-reflecting, moisturizing skin care-make-up hybrid that is said to impart soft focus glow.

THE WHY? “I created my original brand in the 90s. Things are different today,” said Brown. “Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that.  It’s the ultimate no-makeup makeup.”