THE WHAT? Bobbi Brown-owned Jones Road has entered the hair care market for the first time with the launch of the Universal Hair Balm in partnership with stylist Hervé Claude, according to WWD.com. 

THE DETAILS The all-in-one styling cream is available from the Jones Road website and is the brand’s first collaboration. 

Speaking about the partnership, Claude said, “Throughout our long partnership, Bobbi has taught me so much and the mentoring continues with the creation of the Universal Hair Balm. Without Bobbi’s guidance and support, this product would not have come to life.”

THE WHY? The plant-based product is said to help reduce frizz and add shine. 

Discussing future products, Brown said, “The truth is like I said to Hervé either this is going to be the start of your own brand or this will be such a successful partnership that maybe we’ll launch other hair products. I have no idea which way, but either way is fine for me.”