Bobbi Brown Cosmetics has asked four female extreme athletes to sport the brand’s makeup as part of a campaign to prove the durability of its new Long-Wear Eye Collection. 

The #LONGWEARLIFEPROOF campaign will include raw footage captured of top athletes such as American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League (WSL) Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino.

Each athlete will be filmed practicing their sport while wearing the products to show that they are, “water-proof, smudge-proof, sweat-proof, and above all, life-proof,” the brand states.

“I have always loved and admired athletes, and I find these four women to be extraordinarily admirable and unique,” said Bobbi Brown, Makeup Artist, Founder and CCO of Bobbi Brown Cosmetics, “They are strong, determined, passionate and confident in who they are and what they do. There is nothing more beautiful or inspiring. I’m honored they will get to share their beauty stories with our brand followers while also showing firsthand how our Long-Wear makeup can stand up to even the most extreme of lifestyles.”

#LONGWEARLIFEPROOF content will air on a campaign dedicated landing page on BobbiBrownCosmetics.com/LongWearLifeProof, and link out to the Bobbi Brown Cosmetics YouTube channel.