THE WHAT? BolognaFiere Cosmoprof has announced that the 2020 edition of its Cosmoprof Worldwide Bologna show will be postponed.
THE DETAILS The show was due to take place in mid-March but will now take place from *03 to 07 September, 2020.
“In agreement with the Regional Government of Emilia Romagna and with the Municipality of Bologna, we have assessed the situation, and postponing the event is currently the most correct solution, to support Italian institutions engaged today in protecting our health,” said Gianpiero Calzolari, President of BolognaFiere in a statement issued to Global Cosmetics News.
THE WHY? With the coronavirus outbreak on the brink of being declared a pandemic and many reticent to travel to affected areas, the show would almost certainly suffer from reduced visitor numbers. This early decision to postpone offers greater certainty for exhibitors and visitors alike.
* updates 12.03.2020