Boots is claiming to be the first UK retailer to offer a sustainable private label option for those looking to purchase baby wipes, saving some 200 tonnes of plastic per based on average sales figures of its own brand baby wipes, according to a report published by the Retail Times.
Its new Biodegradable Baby Wipes are made from FSC-certified, wood-based viscose and priced at 75 pence per pack.
“We are thrilled to have developed a really good, more environmentally friendly product. Our new wipes are every bit as soft and strong, remain hypoallergenic, and are dermatologist approved for sensitive skin. Making our own brand baby wipes sustainable is the first step of an exciting journey for us as we plan to make all of our own-brand make-up wipes biodegradable by 2020,” Kevin Heath, Director of Trading, Health, Wellness and Toiletries at Boots told Retail Times.
Holland & Barrett cleared its shelves of baby wipes back in September after announcing in May that it would cease to sell the products in any of its 800 stores worldwide.