Boots’ new recycling scheme offers consumer rewards

THE WHAT? UK health and beauty retailer Boots has announced a new recycling scheme in collaboration with Scan2Recycle, which will allow consumers to scan empty products from any beauty brand and receive reward points in return. 

THE DETAILS The scheme will apply to 50 stores, with shoppers receiving 500 Advantage Card points for every five products recycled, amounting to £5 to spend in store. 

The returned empties will then get picked up by the retailer’s recycling partner ReWorked and turned into new products. 

Joanna Rogers, Trading Director and VP of Beauty at Boots said: ‘To help our customers shop and consume more sustainably, we’re excited to launch the most inclusive recycling scheme on the market.”

THE WHY? Sustainability measures have been ramped up across the industry of late, with the Boots’ news following a new recycling scheme by Maybelline, with L’Oréal USA having joined some 60 retailers, government agencies and NGOs to advance all plastic packaging in the U.S. to become reusable, recyclable or compostable by 2025.

Rogers continued, “Customers will be able to recycle even the most difficult health, beauty and wellness empties, from old mascaras and empty toothpaste tubes to finished lipsticks and empty vitamin pots. Our customers can then feel even better about treating themselves with their Boots Advantage Card points.”