Boots to bring back 17 brand

Boots to bring back 17 brand

THE WHAT? Boots is reviving its budget make-up line, 17, according to a report published by Good Housekeeping. The brand, which first hit shelves in 1968, was discontinued in 2018.

THE DETAILS The WBA-owned drug store line will sport a new look and products have been reformulated to become both vegan and cruelty free.

The new range will hit stores on February 21, after making their debut online on Thursday.

THE WHY? Jenna Whittingham-Ward, Head of Beauty – Boots Brands, told Good Housekeeping, “We believe beauty is for everyone and affordable cosmetics doesn’t have to mean compromise on quality. That’s why we’re so excited to bring a fresh, new-look 17 to our beauty-loving customers at Boots.”

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