Shiseido Americas Corporation has announced that Patrice Béliard, President of Beauté Prestige International USA, will depart the company to ‘pursue other international opportunities’, effective 30th June, 2016.
The company will announce Béliard’s successor in due course.
“Patrice has made countless contributions to BPI over the course of his 16 years with the company, the last five here in the US,” said Marc Rey, President & CEO of Shiseido Americas. “He was instrumental in transforming the face of BPI USA by doubling the size of the business over the course of just three years, and bringing new business on board, including Burberry and Ferragamo. Patrice’s vision and leadership have laid a strong foundation for years to come.”
Béliard added, “I am grateful to have had the opportunity to work alongside such creative and talented professionals for so many years. I am confident that the BPI team will continue to make a lasting impact on the industry. The passion that BPI and Shiseido employees have for what they do is contagious and I look forward to continuing to see what this talented team accomplish in the future.”