Brazilian hair care brand Anna Haven has created an exclusive shampoo for a distributor in Kuwait, according to a press release published by the Arab-Brazilian Chamber of Commerce. The two companies struck a deal at Beautyworld Middle East to develop products aimed at the Arab market.

“We created an exclusive shampoo, Coral Brasil, for the client in Kuwait. Usually hair straightening is done in two to three stages. The shampoo has the three stages combined in one product,” explained Anna Haven’s Export Manager Augusto Loche.

The first shipment, of 8,640 bottles, has already been dispatched. The hair care brand has also sent products to Saudi Arabia and is in discussions with potential distributors in Lebanon and Egypt as part of a drive to increase exports from the current 16.5 percent to 38 percent by mid-2017.