Britain synonymous with luxury as beauty exports soar

Britain synonymous with luxury as beauty exports soar

Brand Britain is making its mark on the global beauty market, according to a new report by The Raconteur. 

According to the report, the global beauty market is lapping up British brand due to their strong identity, which is steadfast both at home and abroad. Neal’s Yard, for example, has increased international turnover by 205 percent over the past seven years, with a strong seven stores opening in Japan. 

Helen Cooper, Managing Director of Neal’s Yard Remedies told the website, “Consumers value the craftsmanship and quality of British beauty brands that have a trusted and reputable heritage.” 

It is also thought to be the companies product efficacy and strong marketing insights that are propelling the likes of British brands This Works, Nails Inc and Yardley to new heights worldwide. 

This Works Chief Executive Dr Anna Persaud, said, “We’ve always been proud to be a British company with R&D and manufacturing based in the UK. British brands are widely perceived by the global consumer as being luxury, high quality and trustworthy. By staying true to our roots in our tone of voice, our trials and testing processes, we have established a level of trust with consumers. By developing products inspired by global emerging ingredients and rituals, we can ensure that we remain internationally relevant.”