British brand Woo Woo has become one of the first companies to bring ‘intimate pampering’ to the UK with the imminent launch of a new range of vagina beauty products.
Developed by an all-female team, the range includes products such as a lightening cream, designed for the anal area, tightening cream and a soothing balm to use after classes such as spinning.
Priced for the mass market, the range will be available to buy online next month while high street retailer Superdrug will stock the ph balanced wipes, Micellar Intimate Wash and Soothing Balm.
WooWoo Founder and CEO Lucy Anderson states, “WOO WOO is for women who want to take care of every part of their body.
“Our aim is to empower women to feel more body confident and ready to play, rather than embarrassed about buying products to ‘fix a problem’. It’s high time us girls valued our vaginas and WOO WOO was designed to do just that by enabling women to feel unapologetically sexually confident.”