Model and designer Poppy Delevigne has been named the face of British fragrance brand Jo Malone.

The sister of famed model Cara Delevigne, Poppy is forging her own successful international modeling career, having modeled for brands such as Laura Ashley, Anya Hindmarch, Burberry and Mango. 

Jo Malone has a personal significance for Delevigne, the model explains.

“Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”

I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies,” Delevigne added.

Jo Malone London’s Global General Manager, Jean-Guillaume Trottier, commented, “Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does.”