THE WHAT? British supermarket Tesco has launched an in-store trial that will allow consumers to purchase beauty, household and food and drink products in reusable packaging as part of its strategy to cut down on single use plastic waste.
THE DETAILS The company has teamed up with reusable packaging platform Loop on the trial, with 10 Tesco stores in eastern England taking part.
Customers will be able to buy the refillable products, which will then be able to be returned in-store to be cleaned, refilled and re-used.
Some 88 products will be part of the trial, including Radox shower gel and Carex handwash. Prices of the refill products are comparable to the original, with a refundable 50p deposit paid on each product, which is then refunded via an app once it’s returned.
THE WHY? Tesco joins the raft of supermarkets in the UK that are taking on refillable similar trials, following in the footsteps of Marks & Spencer and Waitrose.
Speaking about the concept, Tesco Chief Executive Ken Murphy said, “We are determined to tackle plastic waste and one of the ways we can help is by improving reuse options available to customers. We’ll learn as much as we can from this to inform our future packaging plans.”