THE WHAT? Skincare brand Bubble Skin has expanded its distribution into specialty retail, having launched into Ulta Beauty. 

THE DETAILS Now available across 665 Ulta Beauty stores in the U.S. as well as online, Bubble has launched a new product the Over Night Hydrating Mask to celebrate the expansion. 

THE WHY? According to Bubble, the launch into Ulta Beauty is a ‘continuation of the brand’s rapid growth trajectory.’

Shai Eisenman, Founder and CEO of Bubble, said, “We are thrilled to be launching with Ulta Beauty to make Bubble even more accessible and introduce our brand to a new audience of beauty enthusiasts through this beloved and respected beauty retailer.

“This expansion is an unmatched growth opportunity for our brand and we couldn’t be prouder to partner with Ulta Beauty as we grow our Bubble community of Gen Zers.”