THE WHAT? Bulldog Skincare is set to become the first international skin care brand to maintain its Leaping Bunny approved status while on sale in mainland China.
THE DETAILS Bulldog will be able to maintain its Cruelty Free International accreditation thanks to a ground-breaking collaborative project between the animal rights activist, Shanghai Fengpu Industrial Park, Knudsen&CRC and Oriental Beauty Valley.
Bulldog’s products will not face animal testing in China at any point in their lifecycle thanks to a unique agreement that will allow Bulldog to manufacture in the UK, fill in the Fenxian manufacturing zone and sell via stores in the municipality of Shanghai.
“At Bulldog, we have always challenged ourselves to make ethical choices when it comes to animal welfare,” said Simon Duffy, founder of Bulldog Skincare. “Even with the temptation of the huge Chinese market, we decided that we would never compromise our stance on animal testing. It is fantastic that this scheme has allowed us to enter mainland China while maintaining our cruelty free status. We hope the success of this scheme will pave the way for more international cruelty free brands to sell there.”
Michelle Thew, CEO of Cruelty Free International, added, “We are delighted to see one of our Leaping Bunny approved companies come through the pilot project to successfully enter the Chinese market. Huge congratulations to Bulldog for showing commitment and leading the way. We know there is great demand from consumers in China for cruelty free cosmetics. This is an amazing opportunity not only for Bulldog, but for consumers in China and for the future of the whole beauty industry.”
THE WHY? For brands with a conscience, sales have long been sacrificed at the altar of morals – this pilot project could allow brands to enjoy the best of both worlds. With so many loopholes now available to brands, will China revisit its animal testing stance?