US consumer goods multinational Clorox has launched a creative agency review following 20 years with DDB agency.

The company is said to be in the initial stages of the review, yet it could see Clorox move onto pastures new after nearly two decades with DDB. The agency first launched in 2007 thanks to the weight of its partnership with Clorox, which was then valued at $71 million.

Clorox has a reputation of long-standing partnerships, having worked with DDB predecessor Foote, Cone & Belding for over 70 years. The company took many of its home cleaning brands to DDB as it looked to consolidate to a single agency partner.

Clorox currently works with Baldwin& on the Burt’s Bees brand, which was purchased by the company in 2007. It is not known whether Clorox will use the review to once again consolidate with a single creative agency partner.