Burt’s Bees backs proposed US cosmetics regulation

Burt’s Bees backs proposed US cosmetics regulation

THE WHAT? Burt’s Bees has voiced its support of Senators Dianne Feinstein and Susan Collins on their introduction of the Personal Care Products Safety Act, a bill that purports to protect customer health and strengthen FDA regulation of personal care products.

THE DETAILS A key provision contained in the bill is to establish a definition of the term ‘natural’ in the labeling of cosmetics, a clarification that the Clorox-owned brand has advocated for for more than a decade.

THE WHY? Matt Gregory, VP and General Manager of Burt’s Bees, explains, “We are proud to support the Personal Care Products Safety Act, which calls for an important update to cosmetics regulation in the US. Burt’s Bees has long advocated for clear standards and definitions of natural, so we’re excited to see the bill require that FDA define ‘natural’ in cosmetics law. We believe this legislation will help build trust and transparency in the fastest growing segment of the personal care category. This, along with other safeguards of consumer safety and understanding, make this an important step forward for the personal care industry and consumers. We will continue advocating for the US to lead the way on global harmonization by aligning to ISO 16128—guidelines for natural and organic cosmetic products, developed through ISO’s multi-stakeholder, consensus-based method.”

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