Burt’s Bees and National Geographic are leading a social media movement to raise awareness of climate change. The Clorox-owned brand’s social media presence will go dark during the UN Climate Summit with blacked-out content to show that if nature disappears, our future may too.
Following the blackout on September 26, feeds will light up woth a call for followers to make a #ChangeforNature pledge – a commitment to change one small yet meaningful habit with every promise triggering a US$10 donation to the National Geographic Society.
“As a brand founded to connect people to nature, we must protect it,” said Paula Alexander, Director of Sustainable Business and Innovation. “Burt’s Bees is certified CarbonNeutral®, land-fill free, and consciously stewards the lifecycle of our packaging, which includes over 50 percent PCR content in our plastics and being fully recyclable either curbside or with TerraCycle. As part of this ongoing commitment, we’re pleased to announce that earlier this month, Burt’s Bees has signed on to the ‘We Are Still In’ climate declaration.”
“National Geographic is committed to generating solutions for a healthier and more sustainable future,” said Valerie Craig, Vice President of Impact Initiatives at the National Geographic Society. “To date, we’ve awarded more than 14,000 grants for bold, innovative and transformative projects. One of our current priorities is researching solutions to prevent plastic waste from entering the ocean. We’re thrilled that for each #ChangeforNature pledge, Burt’s Bees will donate US$10 to support our efforts to reduce individual plastic consumption and the flow of plastics into watersheds.”