BWX completes purchase of Mineral Fusion Natural Brands

BWX completes purchase of Mineral Fusion Natural Brands

North Castle Partners has announced that it has completed the sale of Mineral Fusion Natural Brands to BWX. Terms of the transaction were not disclosed.

“Our partnership with North Castle has spanned more than a decade and two North Castle portfolio companies. When we developed the idea to expand the Mineral Fusion brand, we believed that it was positioned to address the needs of consumers by delivering beauty without compromise through professional quality, naturally formulated products. North Castle supported our team through an extraordinary period of growth. We are very pleased Mineral Fusion has found a home with BWX. Our companies are mission aligned and we are being encouraged to continue our passion and values,” commented Gil Pritchard, speaking on behalf of Mineral Fusion Co-Founder Tim Schaeffer and himself.

Market leading Mineral Fusion is distributed through 3,000 stores, including Whole Foods, as well as online via its own e-commerce site and third party digital retailers and internationally via distributors.