Calvin Klein is set to launch its first influencer campaign for its Eternity for Men scent, according to a report published by WWD. The campaign will run globally until Father’s Day 2020 online only.
The campaign stars wrestler Jordan Burroughs, footballer Thiago Alcantara, actor Rick Gonzalez and life partners Matt Dallas and Blue Hamilton, capturing them in both their professional and domestic lives.
“For us, the way we look at masculinity has definitely evolved through time,” Joanne Bletz, SVP of Calvin Klein, Coty Luxury told WWD. “We felt this very holistic value to each of these men, their commitment to their partners and children and success. Authenticity is really key for Calvin Klein as a brand.”