Camila Mendes joins Loop skincare brand as Partner and Creative Director 

Camila Mendes joins Loop skincare brand as Partner and Creative Director 

THE WHAT? Actress Camila Mendes has joined Loop skincare brand as Partner and Creative Director, which is her debut into the beauty market. 

THE DETAILS Mendes will spearhead innovative product development, drive brand growth inclusive of sustainability initiatives and a retail expansion into Ulta Beauty. 

Loop has also announced an expansion into bricks and mortar with Ulta Beauty, as of 1st August. The brand will be available nationwide in 450 Ulta Beauty doors complemented by a campaign featuring Mendes in-store and online.

THE WHY? According to a press release, the partnership marks a new chapter for Loops, as it extends its reach with a ‘new omnichannel strategy, and a fresh celebrity partner to bring the next-gen beauty enthusiast further into the fold.’

Colin Peek, Founder, and CCO of Syllable, “We couldn’t be more excited for Cami to join the LOOPS family. She’s an extraordinary partner and creative collaborator who truly embodies the life and energy of our brand. 

“With Cami’s insight and vision, we see our partnership with Ulta Beauty as the home for LOOPS as we explore global ambitions for our product portfolio that serves everyone. It’s an incredible time for our brand as we continue to build and grow together with several key initiatives and innovations planned for the rest of 2022 and into 2023.”