THE WHAT? Rapper Cardi B has been unveilved as the new face of Balenciaga, with the first image from the fashion house’s winter 2020 campaign being displayed on the side of the Louve, Paris.
THE DETAILS The WAP singer took to her Instagram page to announce the news, stating, “Ya lookin at the face of a @Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!”
The campaign was shot and styled by Cardi’s team at her home in L.A., and marks the rapper’s first partnership with a luxury design house.
THE WHY? Cardi B’s appointment as the latest face of Balenciaga is a notable turn for Creative Director Demna Gvsalia, who is more famed for casting street stars and friends of the brand in campaign.
Cardi B marks the first ‘celebrity’ to star in a major advertisement for the brand in recent years, with actresses Kristin Stewart and Charlotte Gainsbourg last appearing in 2010.