The German arm of the Pink Ribbon Foundation has launched a body care range that encourages women to scan for breast cancer.
Named Pink Ribbon Care While You Can, the range includes a shower gel and body lotion and has strategic packaging that reminds users to scan their breasts for signs of cancer, giving step-by-step advice on how to do it.
Alongside the products there is a digital hub, created by MediaMonks, that offers educational content, such as videos and online information about breast cancer.
Christina Kempkes, Head of Communication Pink Ribbon Germany, said, “We are delighted with the creative idea and the renewed cooperation with DDB. It’s simply brilliant to put the tips for self-touching through the ‘Pink Ribbon Care While You Can’ products right in the middle of everyday life.
“Everything we do is about breaking down fears and constantly giving impulses to deal with our own health. We are convinced that this campaign will help our work to raise awareness and knowledge about breast cancer.”
The product packaging, created by DDB Düsseldorf, is fully recyclable with the products themselves containing natural ingredients.