Carlyle Explores Sale of Grooming Brand

Carlyle Explores Sale of Grooming Brand

THE WHAT?   Carlyle Group is said to be in the preliminary stages of planning to sell Every Man Jack, a men’s personal care brand, which could be valued around $400 million.

THE DETAILS  Carlyle has been in discussions with investment banks to appoint a financial advisor to oversee the sale process of Every Man Jack, a company specialising in men’s grooming products made from naturally derived ingredients. The company, founded in 2007 and based in Corte Madera, California, has expanded its presence both online and in major retailers like Target and Walmart. Carlyle acquired a majority stake in Every Man Jack in 2020 from founder Ritch Viola, and since then, the company has seen substantial growth, generating over $100 million in annual revenue.

THE WHY?  This potential sale comes as Carlyle shifts its investment focus away from U.S. consumer, media, and retail companies, aiming instead to concentrate on other sectors. This decision to explore a sale is not directly tied to this shift in focus, as preparations to sell Every Man Jack began before this strategic change due to the significant growth observed under Carlyle’s ownership.