THE WHAT? Tesco has become the first UK supermarket to stock Lovehoney products, according to a report published by The Independent.
THE DETAILS Shoppers will be able to peruse the range of adult toys in some 250 Tesco Extra stores. The brand will share shelves with Tesco own-brand lubricant and Durex until August, 2022.
THE WHY? The sexual wellness brand is hoping to normalise the use of intimacy aids. Lovehoney CCO, Debbie Bond, revealed, per The Independent, “We are delighted to be launching in Tesco; this partnership is very important as it represents the first time we are stocking sex toys in a supermarket.
“As the sexual happiness people, we believe that everyone should have a fun and fulfilling sex life, and we look forward to being able to share our fabulous product range with the Tesco customers.”