The CEO and Founder of Aksal, Salwa Akhannouch is gearing up to open a smart beauty store, named Yan & One, in the Morocco Mall, Casablanca, in the next few months, according to a report published by MENAFN.

The ‘futuristic’ 3,500 sqm retail space will stock international make-up and fragrance brands and promises to ‘revolutionize’ Morocco’s beauty and cosmetics market.

The store will boast a digital area stocked with smart screens, interactive mirrors and tablets, where shoppers can access beauty tutorials, as well as share tips and take selfies.

Two further stores are planned by 2017’s close, one in Casablanca and one in Tangier.