CeraVe Expands Sun Safety Day Initiative to Major League Ballparks

CeraVe Expands Sun Safety Day Initiative to Major League Ballparks

THE WHAT?  CeraVe, the top dermatologist-recommended skincare brand in the United States, has announced the expansion of its annual Sun Safety Day initiative to four major league ballparks this summer. Partnering with the New York Yankees, New York Mets, Chicago Cubs, and San Diego Padres, CeraVe aims to educate fans on sun-safe habits through product sampling and dermatologist-led sessions.

THE DETAILS Kicking off during Skin Cancer Awareness Month, CeraVe’s Sun Safety Day events will promote the importance of SPF usage, especially for children. With 1 in 5 Americans expected to develop skin cancer by age 70, the initiative is critical for spreading awareness about sun protection. Events will take place at Yankee Stadium, Citi Field, Wrigley Field, and Petco Park, featuring product giveaways and educational activities.

THE WHY?  Dr. Amy Brodsky, founder of Sun Safety Day, emphasized the importance of early SPF education, noting, “Increasing access to SPF education, especially at an early age, is critical for reducing skin cancer diagnoses in the US. Working with CeraVe allows us to reach young fans early so they can adopt healthy habits for their future.”