Cosmetic Executive Women (CEW) hosted its 25th annual Beauty Awards last week. The organization recognised the momentum of the wellness movement with a new award category this year, Beauty Wellness Supplements and Aromatherapy.
The wellness boom has contributed to the growth of Indie and start-up brands, said CEW, with 13 percent of its membership now hailing from independent companies. Top trends identified among this year’s winners include CBD and charcoal-based products, vegan and all-natural formulations.
“Innovation in the beauty space continues to grow, as does consumer demand for transparency. Consumers are interested in overall wellness, which has driven a great deal of this innovation,” said Carlotta Jacobson, President of CEW. “After 25 years, the CEW seal of approval continues to help consumers navigate the beauty aisles to make informed purchase decisions. As the only awards program selected by industry insiders, we provide winners with credibility and have become the industry’s most important recognition.”